Guardian Unlimited's first ever TV advertising campaign for online launches tonight.

The commercial involves an animated newspaper that unfolds into a cityscape.

It is the first campaign for the online operation since BMP DDB was appointed to the £6m Guardian account last December.

The 60-second film was created by BMP DDB and introduces the new slogan, "Guardian.co.uk. More breadth. More depth".

The commercial breaks during Channel 4 News and will run for five weeks supported by poster, radio and online adverts and a viral marketing campaign.

"Most people imagine Guardian Unlimited as a newspaper online. This advertising is simply stating that it's much bigger than that," said Marc Sands, marketing director of Guardian Newspapers.

To get the first glance of the TV and online adverts go to our new service showcasing adland's latest work, MediaGuardian.co.uk's Creative Lounge