Neil McIntosh 

AOL the underdog

The Washington Post reports that AOL is "returning to its underdog roots for a much-needed turnaround" by paying more attention to its customers. Paying attention to your customers is, I'm told, a winning way to help your business along (hey - even NTL is slowly learning that lesson). But AOL as an underdog? Hmm... ever seen a nine hundred-pound gorilla try to hide behind a tree?
  
  


The Washington Post reports that AOL is "returning to its underdog roots for a much-needed turnaround" by paying more attention to its customers. Paying attention to your customers is, I'm told, a winning way to help your business along (hey - even NTL is slowly learning that lesson). But AOL as an underdog? Hmm... ever seen a nine hundred-pound gorilla try to hide behind a tree?

And while we're talking about AOL, the Observer's John Naughton writes another excellent column, which uses AOL woes to remind all those who need to be reminded (many, many people): "Internet users are not passive couch potatoes and the web is a lousy way to receive TV - even on a broadband connection".

It's a sentence which should be tattooed on many a new media forehead.

 

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