Saga Magazine may be aimed at the over 50s but it is determined not to get stuck in the past as its parent group celebrates its 60th anniversary.

The magazine's July issue - with Kristin Scott Thomas on the cover, as above - started to drop through letterboxes today with a new design on better quality paper and revealing a new Saga Group logo.

One clear difference is a lower ratio of ads to editorial. It has also launched an iPad (and iPhone) app after discovering that there has been a big increase in people using mobile devices to access the Saga website.

Editor Katy Bravery said: "People over 50 have taken up iPad usage avidly... Judging from both formal research, and my postbag, the kind of readers we have are all well ahead of the game and have evolved with the times. We have to keep up with them and their demands."

It will certainly need to improve its rather creaky website and I understand that a revamp is in the pipeline.

But the fact that Saga is investing in the title is a sign of confidence at a tough time for newspaper and magazine publishing.

With 627,000 subscribers (and about 1.5m readers), Saga magazine is the UK's biggest-selling monthly subscription title.

It began life as a newsletter in 1966 and was turned into a magazine in 1984.

Sources: Saga Group PR/Private communications