Stuart Dredge 

PewDiePie unseats Miley Cyrus as world’s most popular YouTube channel

Swedish gamer's videos were watched 192.6m times in October as he added more than 1m new subscribers on Google's service. By Stuart Dredge
  
  

PewDiePie now has more than 15m subscribers on YouTube.
PewDiePie now has more than 15m subscribers on YouTube. Photograph: PR

After a month at the top of the YouTube charts, Miley Cyrus was knocked off her wrecking ball by Swedish gamer PewDiePie in October.

PewDiePie – the alter ego of 24 year-old Felix Kjellberg – notched up 192.6m views of his YouTube videos last month according to online-video industry site TubeFilter, returning him to the top of its YouTube channels chart.

Cyrus fell to third place in the rankings with 172.8m views, having topped the chart in September with 270.1m views as her Wrecking Ball music video went viral. In October, the two stars were separated by Turkish music industry channel MÜ-YAP with its 179m views.

PewDiePie continues to fly under the radar of much of the traditional media industry, despite his YouTube success. Kjellberg now has more than 15m people subscribing to his channel, having added more than 1m in October alone.

As a guide, PewDiePie's channel generated more views that month than the official channels for the BBC, NBA, National Geographic and X Factor UK combined. That said, October's 192.6m views wasn't one of Kjellberg's best months, given that he comfortably exceeded 200m views in June, July, August and September.

TubeFilter's chart also reveals that the 100 top YouTube channels generated 5.77bn total views in October, up 7.8% from September's 5.36bn. Music videos network Vevo accounted for 22 of the 100 most popular channels, with major label Warner Music having another three.

Six of the top 100 channels came from British brands or entertainers: One Direction (73.5m views), X Factor UK (53.4m), Yogscast (45.3m), Kids TV 123 (42.9m), the BBC (40.6m) and Britain's Got Talent (34.9m)

 

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