The debut teaser for Star Wars: The Force Awakens is on course to become the most-viewed movie trailer of all time, according to the Hollywood Reporter. The trade magazine cites a spokesperson for technology firm Zefr.

The 88-second promo for JJ Abrams’s film has so far been viewed 52.8m times on YouTube after hitting the web on 28 November, giving it the most opening-week plays of the year ahead of the teaser for The Avengers: Age of Ultron. The latter trailer was viewed 50.6m times in a week after leaking into the web in October.

Also proving popular is the debut teaser for Jurassic Park sequel Jurassic World, which has been viewed 53.9m times on YouTube since appearing online on 25 November.

The trailer for The Force Awakens has become a cultural phenomenon in its own right, with a Lego version, a satirical “George Lucas cut” (featuring incongruous CGI aliens) and a Spaceballs version (splicing in footage from Mel Brooks’ famous 1987 spoof) all hitting the web.

Star Wars: The Force Awakens will see Mark Hamill, Carrie Fisher and Harrison Ford returning to the classic roles of Luke Skywalker, Princess Leia and Han Solo from the original Star Wars trilogy, with Oscar Isaac, Adam Driver, Max von Sydow, John Boyega and Andy Serkis also joining the cast along with British newcomers Daisy Ridley and Pip Andersen. Abrams’s film is due for release in December 2015.