Tim Hill with Alex Needham, Lanre Bakare, Dave Schilling, Nigel M Smith and Amber Jamieson 

Beyoncé sets the Super Bowl alight with halftime show – as it happened

The Broncos beat the Panthers in Super Bowl 50 – and Beyoncé was the star of a engaging half-time show. Take a look back at the best of alll things non-football
  
  

Beyoncé celebrates a triumphant Super Bowl performance with Chris Martin and Bruno Mars.
Beyoncé celebrates a triumphant Super Bowl performance with Chris Martin and Bruno Mars. Photograph: Timothy A. Clary/AFP/Getty Images

OK, we’re going to wrap this blog up now. It was quite an occasion – and Beyoncé was the undoubted star (in a non-sporting sense, of course.) Coldplay were lightweight but effective, Bruno Mars did what he does – and there were many interesting and funny ads and film trailers to savor. What a night. Our collective Super Bowl party was a great pleasure to put on, but now we’re engorged on mozzarella sticks and chicken dippers, so we’ll say goodnight. Thanks for reading. Goodbye!

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Denver Broncos win the Super Bowl!

Congrats to Peyton Manning, Gary Kubiak and everyone else. Commiserations to Carolina.

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They’re almost done in Santa Clara, and our non-football live blog is coming to the end of its natural life. Seconds remaining – and Peyton Manning’s done it again!

We should probably reiterate that Beyoncé and her people have indeed announced a new Formation World Tour – confirmed minutes after her triumphant Super Bowl performance. Tickets go on sale next week. Get ‘em while they’re hot!

About three minutes remain in Super Bowl 50 – and it’s tense. Follow all the action with DJ Gallo and friends here:

After belting out the national anthem before the game, Lady Gaga stayed around to watch festivities and posted video on Snapchat of her dancing along to Coldplay and Bruno Mars.

Considering she nailed the anthem, wondering if she’s a possibility to headline next year’s half-time?

Ad watch – Budweiser ft. Helen Mirren

You know, if I have to be shamed into not driving drunk today (or any day) it might as well be by Helen Mirren. Even though this is a commercial airing during the most highly scrutinized television program of the year, I really thought she was going to use another C-word besides “coward”. I guess I’ll just have to wait for the inevitable Funny or Die parody video starring Dame Judi Dench.

Ad watch – Kia ft. Christopher Walken

Stop telling me I need a car to stand out. I don’t. A car, especially one that’s a mass-market object like a Kia, doesn’t change me. It doesn’t make me special. If I go to my local Whole Foods, there’s 10 Priuses, eight Kias, three Minis and maybe one PT Cruiser driven by the neighbourhood laughing stock. We’re all the same. We’re all driving the same car that’s slowly poisoning our planet with black smoke, that runs on a fuel that people murder each other over. It’s just a freaking car! I don’t care how many crazy faces Christopher Walken pulls. It’s just a car! Leave me alone! I’m buying a bicycle just to shut you people up. Dave Schilling

Ad watch – T-Mobile ft. Drake

Drake’s just a natural pitchman. That smile. Those pearly white teeth. That turtleneck. He looks like he should be hawking handkerchiefs on the Home Shopping Network with Joy Mangano or Suzanne Pleshette. If this rap thing doesn’t work out, there’s always a high-tech vacuum cleaner that needs selling. Or maybe Champagne Papi brand white wine spritzers. Good luck, Drizz! I know you can do it. Dave Schilling

How’s everything doing? Fatigued yet?

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The Super Bowl half-time show – review

We’ve got the verdict – and Beyoncé stole the show. Our arts editor Alex Needham has given his considered his opinion and what a lovely line this is: “A pop star at the height of her powers, as Beyoncé boasts in Formation, she slays – and at the Super Bowl, Coldplay were among the victims.”

Read Alex’s pitch-perfect review here:

The crowd created a rather spectacular rainbow spelling ‘Believe in Love’ as the finale to Coldplay’s colorful show.

(As one tweeter noted, “Believe in Conscious Uncoupling” – a reference to Chris Martin and Gwyneth Paltrow’s split – must have been too long to fit.)

But how’d they do that? This video from Instagram reveals how the crowd helped Coldplay look colorful, while still seeing Beyoncé beat Bruno Mars in a dance battle.

Ad watch – the Super Bowl, or maybe sex

So, the NFL makes people horny, eh? I have to say it’s kind of gross thinking about all those kids’ parents having sex after watching a football game. After the Super Bowl is over, I’m usually bloated, a bit drunk, and incapable of doing much more than waddling to the bathroom every 20 minutes. The Super Bowl is not an erotic event, despite what Roger Goodell might want you think. It’s America’s favorite excuse to roll around on a couch passing gas for three hours. If you’re turned on by that, you might be the biggest sexual deviant not currently playing football for a living. Dave Schilling

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Some more half-time pictures

Beyonce, Chris Martin and Bruno Mars do their thing:

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Don’t forget: if there are any ads you feel we’ve missed, you can catch up with them in Dave Schilling’s best-of-the-Super-Bowl analysis:

Ad watch – Heinz

Apparently, the title of this commercial is Weiner Stampede, which was also the name of my Van Halen cover band in high school. Wow, this takes me back. You should have seen our version of Hot for Teacher. I did the splits and everything. Anyway, this commercial features some dogs licking people in condiment costumes, proving that even dogs love mustard. Is that an endorsement of their products? Dogs will eat their own excrement under certain circumstances. Dave Schilling

Movie trailer – Jason Bourne

Matt Damon is back as super-spy Jason Bourne, in his fourth Bourne film, aptly titled ... Jason Bourne. Given the teaser’s extremely brief 30-second running time, it’s unclear what causes Bourne to resurface. That said, the wall-to-wall action promises muscular entertainment, with Damon looking beefier than ever (fast-forward to the 25-second mark to see the impressive fruits of his labor). Current ‘it girl’ Alicia Vikander is rumored to play a pivotal role in the film, but only her voice makes an appearance in this spot.

If you’re here for the ads and film trailers, fear not: we’ll have much more analysis from the excellent Dave Schilling and Nigel M Smith in due course. And, of course, we’ll bring you Alex Needham’s review of a sparkling half-time show as soon as we have it.

Donald Trump: Super Bowl 'very boring'

Republican presidential candidate and audacious provocateur Donald Trump believes that Super Bowl 50 has been “very boring”. The chutzpah! My old mum famously says only boring people are bored, but there we go. Here’s his tweet:

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By my reckoning, that was a jam-packed, Beyonce-dominated 12 minutes thus: Viva La Vida, Paradise, Adventure of a Lifetime, Uptown Funk, Formation, back to Uptown Funk, followed by some miscellaneous singing I didn’t catch. Jesus, that’s no analysis, is it?! I think I’m still high on half-time show juice.

Beyoncé even makes falling over look good.

Seems like Taylor Swift approved:

Mixed reviews on Twitter re: the half-time show, with indifference to Coldplay but love for the show overall.

We should perhaps mention that the players are out for the second half again: a pretty rapid turnaround after all that razzle-dazzle. Follow the football here:

So much to decipher from that half-time show. Our arts editor Alex Needham will give his considered verdict shortly in his Super Bowl half-time review, but the consensus seems to be: Beyonce is awesome, Bruno Mars brought it, and Coldplay aren’t too bad, either. A winning trio! Was Beyonce channeling Michael Jackson?

The show is over

How about that, huh? What did you think?

We finish with fireworks and a huge rainbow flag in the stadium. That was half pedestrian and half anything but. For me Bruno Mars completely over delivered, Beyonce gave the whole thing star quality and Chris Martin, well, look at him. And she just announced her Formation tour with tickets going on sale on 16 Feb.

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Hang on. Is this? Is Chris Martin doing a medley including Purple Rain?

That was pretty impressive. and now we’re back down to earth with Martin sat at aforementioned piano, with footage of previous halftime performances playing over the top. Please get Bruno and Beyonce back out here!

Now they’ve gone back into Uptown Funk, and Chris Martin has shown up. Watch out for drunk uncle!!!

Beyonce nearly fell over then.

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Bruno and Beyonce are doing a call and response thing now, which is slick as hell. Were Coldplay playing earlier?

Beyonce is doing Formation!

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Bruno and crew, who are pretty amazing live if I’m honest, are doing a Pleasure Principle Janet Jackson choreographed dance routine, while clad in black. I hope no one gets their nipple out.

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“Hold up! BRUNO!” You know what that means. Mark Ronson pretending to DJ and little Bruno Mars playing a street version of Uptown Funk.

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Ok we’re on to Adventure of a Lifetime, and Martin is demanding everyone “get down”. I’m not sure this is up to last year’s bonkers best with Perry – but it’s not a disaster.

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Now Martin is being mobbed by kids who are taking selfies. He kind of forced himself onto those poor mites in my opinion, like an uncle at a family gathering who wants everyone to play Twister. Now they’re singing Paradise. They’ve definitely gone with the big numbers.

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They’ve segued into Viva La Vida and this looks like an Olympic opening ceremony! Roll on Rio! “We’re in this together,” he says. I don’t know if the Broncos and Panthers are into all this mutual loving.

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Super Bowl half-time show: Coldplay get started

Off we go. Chris Martin is on his knees singing Yellow, and kids are running around having the time of their lives.

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You know things are serious when Coldplay’s funky, hip piano is about to be rushed on …

There’s already some football/pop culture banter flying off. Here is veteran sports writer Don Van Natta Jr’s attempt:

… and someone who isn’t quite as convinced this will be good:

Super Bowl halftime show: the preamble

Hello all,

Lanre Bakare here to guide you through the halftime entertainment at Super Bowl 50. After last year’s tiger-riding, left-shark memefest that was Katy Perry and Missy Elliott, this year Coldplay, Bruno Mars and Beyoncé do their best to entertain America and hopefully sell a load more albums. It’s billed as a musical celebration of “the past, present and the future”, so get in your Delorean and get ready to charge up the flux capacitor.

All three have performed before and were generally well-received. However, Beyoncé has stolen a bit of a march on the rest of the gang by releasing Formation, which might do more to help Jay Z’s struggling streaming service Tidal survive than any other release. (They’ll also be joined by the Youth Orchestra of Los Angeles.)

It’s only a 12-minute show but the usual approach is cram as much insanity in there as possible so versions of the trio’s hits, Coldplay and Beyonce’s single Hymn for the Weekend, plus a cover and loads of fireworks. Bryan Graham was at the overblown press conference earlier the week:

“We decided we wanted to make it about togetherness, acceptance and the things we believe in. Then we called the right guests, so we know that we have great people joining us,” Martin said. Nods to the past will include cameos by erstwhile half-time show performers Beyoncé (confirmed) and Bruno Mars (widely reported), while a collab with the Youth Orchestra of Los Angeles will throw it forward.

Champion said the 12-minute performance will also draw inspiration from Glastonbury, the festival Coldplay are widely expected to headline in June, which he described as “one of our favorite places to play in the world”.

“It’s full of color and pageantry and it’s an amazing sort of spiritual home of music,” the drummer said. “We wanted to bring that vibe to the Super Bowl half-time show. We can’t compete in terms of amazing dance routines and all that, so we have to try and do what comes naturally to us, which is to try and provide a little fun and great atmosphere for people to come and be together.”

So it’s going to be Glastonbury-inspired. One expects they’ll go for officially sanctioned Pyramid-stage mega fun rather than the pain of wandering around Block9 at 6am in the morning with your new best mate, who is covering in mud, sounds like Ray Winstone and doesn’t actually exist. Oh, I’ve said too much. On with the show.

Here’s Coldplay and Beyoncé’s controversial video to get you in the mood/offend the living daylights out of you.

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And that's half-time

So I shall hand over to my esteemed colleague Lanre Bakare. Enjoy!

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We’re seconds away from the half-time whistle. Eighteen left, and Carolina call a timeout. We’ll take a pause.

Astronaut Scott Kelly is celebrating the game up at the International Space Station. How would nachos hold up in zero gravity? Messily, I think.

Two-minute warning

OK, we’re almost there. Quickly run to the toilet, go fetch another glass of fizz, and put down that Game Boy for a hot minute. We don’t want to miss a thing.

Beyoncé rumors swirl

One thing to keep an eye out for during the half-time show is whether Queen Beyoncé will unveil a baby bump.

For weeks gossip sites (that I’ve been madly reading with the excitement of a child on Christmas morning) have predicted that the pop star will reveal she’s pregnant at the Super Bowl. She announced she was up the duff with daughter Blue Ivy during a performance at the Video Music Awards in 2011.

No one else apart from me (and The Inquisitr) seem to care or believe it be true, but I just want it written down for posterity in case she runs out in a leotard with a tell-tale bump.

Gaga and Marlee

Marlee Matlin wants to make more magic:

The game clock says 5:45 till half-time. In real time, that’s probably about 15 minutes. I wonder what’s on Coldplay’s backstage rider?

Martha Stewart's home cinema

Discuss:

Movie trailer – The Jungle Book

The animals do all the talking in this new extended spot for the upcoming live-action take on Rudyard Kipling’s classic children’s story. There’s something admittedly odd about watching photo-realistic-looking animals speak in everyday vernacular. Unlike in Babe, the humans that factor into The Jungle Book can actually converse with the animals that populate the tale. And Disney has made sure to make all the animal voices familiar ones – look out for Christopher Walken as an orangutan, and Scarlett Johansson as a slithery serpent.

An email! From the hardy Ezra Finkelstein. This is. “It’s 2:47 in the morning and I’m resisting the urge to snooze just because I want to hear Coldplay. Now that’s dedication to a good cause.”

Ezra, we salute you.

Corporate behemoth Apple are rousing some ire on Twitter – because Apple TV is not working.

Here’s a report from AP:

Complaints are popping up on Twitter from people saying they’re having trouble streaming the game on Apple TV.

When asked about the problem, an Apple TV representative pointed to a tweet by CBS Sports’ Help Team responding to a customer complaint.

The tweet said: “We are aware of stream issues for Apple TV. Our team is diligently working on a fix. Thank you for your patience.”

The account had replied to many customer complaints with a similar line by 7.25pm.

The Super Bowl means Super Bowl parties, which means Super Bowl-themed snacks.

On the White House’s Snapchat Story, the White House pastry chef unveiled trays of the classic football shaped cookie (as well as delicious looking lemon meringue, apple and pecan pies, but no one bothered to make them resemble a football field so we’ll ignore them).

But Barack and Michelle aren’t the only one chewing down on game-related snacks, with both homemade and some fancy looking football snacks (we’re ignoring all the trays of fried chicken and hot dogs and chips, because that could be served at any old party).

Seen other great ones? Tweet me @ambiej

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Shifting gear for a second, Sam Levin has been out in San Francisco:

Glenn Murphy and Nicole Eloriaga-Murphy were still hoping to get tickets to the Super Bowl just two hours before the game was scheduled to start. The couple from New York City were two of the thousands of football fans packed into Super Bowl City, the tacky entertainment complex in downtown San Francisco, on Sunday afternoon.

“We’re hopeful we can find something,” said Murphy, 31, who flew in from New York City and has a red-eye flight back on Sunday night before returning to work Monday morning. “We want to go to the game and then go straight home.”

If they couldn’t find a last-minute ticket that was relatively affordable, Eloriaga-Murphy said she was happy to at least join the energetic crowds in San Francisco. “It’s such a great atmosphere here,” said Eloriaga-Murphy, 29. “It’s just a really fun vibe and a lot of sports fans supporting their teams along with tourists … It really feels like home.”

On this sunny afternoon inside the large sports center along Embarcadero Street, many San Francisco 49ers fans wearing their team’s gear said that if they couldn’t root for their hometown favorites, the Carolina Panthers were a great second option.

“We’re 49ers’ fans, but we want Cam Newton to take it home!” said Leila Johnson, a 25-year-old Daly City resident who brought her four-year-old son, Holland. “He’s just a very positive person who does a lot for the community. It’s great to see an athlete that’s active not only in sports, but also in the community.”

She added: “The Panthers have worked hard. They resemble strength – just like the 49ers.”

Her sister, Grace Johnson, 24, said it was rare to see so many diverse people come together for an event in San Francisco. “I’m here to be around all these other people in my community and from around the world. I couldn’t miss this. I don’t know the next time the Super Bowl is going to come to the Bay Area.”

Inside Super Bowl City, fans waited in long lines to take selfies in front of the Super Bowl 50 sign while some kids zip-lined across the complex.

The Broncos’ fans appeared outnumbered at Super Bowl City, but they were equally enthusiastic.

“This is it – we are going to win, win, win!” said Broncos fan Iran Baez, 41, who traveled from Denver to visit Super Bowl City. “This is a great celebration here.”

Ayanna Gandhi, an 11-year-old Hillsborough, California girl, said she was disappointed she couldn’t root for the 49ers, but was happy to see so many sports fans here. “It’s fun to see everybody’s different jerseys here to see where everyone is from … Everyone who comes here is a sports fan.”

Her father, Abhi Gandhi, added, “This just feels very San Francisco to be here in the heart of the city … I love the fact that this is happening in our home.”

Ra’Nika Ivy, a Fairfield resident and big Cam Newton fan, said she was just happy that she was able to get into Super Bowl City – after swinging by Saturday night when organizers closed down the overcrowded complex. “I’ve been trying to get in all weekend,” she said. “I love it here. It’s beautiful.”

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How’s everyone doing? It’s a bit of a sensory overload, isn’t it? But in a good way. Maybe afterwards we can sit quietly for an hour, or have a can of Coke and a cigarette. Oops, sorry, sponsors – Pepsi is a delicious, refreshing carbonated beverage too!

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Movie trailer – 10 Cloverfield Lane

JJ Abrams loves to tease. The producer/film-maker is up to his baiting games with a new trailer for 10 Cloverfield Lane – that pretty much confirms it’s indeed a sequel of sorts to 2008’s monster pic, Cloverfield, without stating as much. The first teaser, which debuted in January, alluded to a mysterious threat lurking beyond an underground bunker where a young woman (Elizabeth Winstead) is holed up with a paranoid man (John Goodman). The loud roar that erupts late in this new spot sounds just like the monster sounds made by the Godzilla-like creature from Cloverfield. Although the beast isn’t glimpsed, you can bet it’s back wreaking havoc.

Adwatch – Bud Light ft Amy Schumer and Seth Rogen

You know what else everyone loves besides beer? Cameos! Michael Peña! Paul Rudd! A horse! They’re all here for this commercial! I will honestly say that I enjoyed Seth Rogen quoting Independence Day. For a moment, I even entertained the idea that Bill Pullman would pop up from the bottom of the frame for the ultimate self-referential cameo, but I suppose he was very, very, very busy. Dave Schilling

I made a prediction of 8pm ET, 5pm local for the start of the half-time show, which at the time I believed to be reckless. But we might be somewhere near there, all being well.

So we’ve just entered the second quarter in Santa Clara. Not long till Coldplay and Beyonce! Twelve minutes of game time, but with all the stoppages and replays and timeouts, that’ll be more like 25, imho. But I could be wrong!

Oh no! We’re having some trouble playing embeds in our live blog, so we’ll try to get you a proper version of Gaga’s anthem when we can. Rest assured, however, it was really good!

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More on that Doritos ad spot

Every year Doritos hosts a “Crash the Super Bowl” competition where ad makers get to create a video in the hope their one is screened during the Super Bowl and they get eternal glory and $1 million in cold hard cash.

This year the winner is Ultrasound, an ad which shows just how far someone will go when they’ve got a craving.

Winner of the Doritos

Yes, a baby jumped out of the uterus to hunt down a corn chip. We’re nearly out of pizza in the Guardian newsroom, so I understand.

Of all the ads so far, the Doritos one seemed to connect the most with the Twitter crowd.

But maybe there’s a downside to such a memorable and visual ad...

Adwatch – Mountain Dew

Leave it to the surrealists behind Mountain Dew’s Kickstart campaign to combine three of the most ubiquitous elements in Super Bowl advertising: puppies, monkeys, and babies. Americans just can’t get enough of tiny creatures that don’t speak English. Imagine if this deranged creature ran for president. Not even Donald Trump could beat this grotesque monstrosity. If the puppymonkeybaby kicked its dad in the crotch and farted immediately afterward, we might elect it permanent emperor of the galaxy. Dave Schilling

Adwatch – Taco Bell

America’s biggest mid-market taco chain is debuting its new quesalupa, and this is an ad that has had serious money thrown at it. The biggest surprise is an appearance by Neymar! Who’d have thought it: FC Barcelona’s most prominent left-sided attacker in a commercial for Taco Bell. During the Super Bowl! That’s globalization for you, I suppose. What’s gridiron in Portuguese?

Adwatch – Doritos

Doritos are not just a delicious cheese-flavored triangle snack. It’s also so delicious that it can force a premature birth. The chances of that baby lasting outside the womb even one second is slim to none. Furthermore, if that baby is aware of a chip being eaten outside the womb, that means Doritos believes that life starts at conception, not birth. My God, the implications are terrifying. This could be the Super Bowl ad that finally brings down Roe v Wade. Dave Schilling

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Adwatch – Audi

Nothing can compare to the feeling of leaving the safety of Earth’s gravitational field, rocketing through the atmosphere, traversing the infinite black abyss of space and landing on the Moon. Only a rare few have accomplished this noble journey and can attest to the feeling of awe that accompanies such a moment in one’s life. There is truly no equal ... except for the jaw-dropping twists and turns of a sexy little Audi! It’s like Viagra on wheels for this old coot! Go out and buy your depressed granddad a luxury automobile immediately. Nevermind that he might fall asleep at the wheel because he’s 70. This vehicle will change his life and make him forget all about the fact that he too will die one day! Be sure to fill it up with premium, old timer! Dave Schilling

Lady Gaga's outfit: on point

It was made for singing the US national anthem, but Lady Gaga’s red sequined power suit was Italian.

Luxury brand Gucci custom made the outfit, including the special red, white and blue striped heels.

And for her tresses, the higher the hair, the closer to God.

Now, let’s not forget the film trailers: a whole bunch of new clips will be aired during the commercials. Nigel M Smith will be updating this piece as we go, so be sure to check in every so often for on-the-money analysis.

At the risk of laboring the point, Lady Gaga’s national anthem really was something. Those high notes! She rattled my fillings loose!

Adwatch – Apartments.com

Jeff Goldblum is no longer an actor. Like William Shatner, Nicolas Cage, Christopher Walken, Arnold Schwarzenegger and the guy who played Mini-Me, he’s become a caricature of himself. That’s great for selling me a product like Apartments.com or any number of self-reverential cameos in movies and TV shows, but can you ever take the man seriously in an actual movie that requires him to play a real character? Could you, for instance, accept Jeff Goldblum as an unemployed insurance salesman or a suburban dentist? Could he even play Seth Brundle From The Fly today if he had to without making the entire audience giggle because “lol it’s jeff goldblum from those commercials”? I wish he’d go away for five years and come back to do some real acting, though I suppose he probably has a boat to pay for somewhere. Dave Schilling

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Adwatch – Snickers

Nothing makes me want to grab a candy bar more than the nightmare image of Willem Dafoe dressed like Marilyn Monroe. It’s worth pointing out that these Snickers commercials contain the implicit message that the famous actors that star in them are ugly. Willem Dafoe, Steve Buscemi and Danny Trejo aren’t exactly the Baldwin brothers. I kinda feel bad for these guys. It must be at least a bit humiliating to know deep down that you’re trading on your unconventional appearance for the sake of a few extra dollars. It’s sort of like when a character in a film or TV show is cast because of their weight. Is it fun to have a casting director hire you because you’re fat? I guess I’ll never know unless I take up acting. Or get really fat. Dave Schilling

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Gaga: an anthem for the ages

Celebrity corner

Catherine Zeta-Jones, who grew up in the south Welsh town of Mumbles, which may or may not be an NFL hotbed, is in the house with her husband Michael Douglas. Here they are!

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Super Bowl adwatch

The superb Dave Schilling has been looking at the best and the worst of today’s ads, and we’ve compiled them here. Lots to enjoy – and we’ll be looking in more depth as and when they appear:

A slightly zany “look” for Gaga, but no doubt about the quality of the performance. Social media is in agreement: Gaga crushed it, killed it, nailed it, slayed it. Well done!

Gene Simmons of Kiss was more prosaic in his assessment, but he approved:

Five-star Gaga

To use the parlance de nos jours, I think we can say that Lady Gaga killed it. She was excellent!

She’s in a shimmering red trouser suit, and this is good stuff. Just Gaga and the pianist on stage. Cam Newton is eyes closed, and everyone else in the stadium is hats off, hands on hearts. “She’s hitting all the high notes!” says my colleague Amber Jamieson. And she really is! The last line is epic: “And the home of the … [serious dramatic pause] … braaaaaave”, loud, long – and to a huge round of applause.

That was brilliant!

Gaga sings!

Here we go!

OK, here we go with the pre-game entertainment: some anthems! Marlee Matlin from the West Wing.

Lady Gaga, who’s leading today’s national anthem, posted a photo of her outfit. Wonder if she’ll be as good as Whitney Houston?

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Here’s how you tell how good the half-time show is: taxi use. Data analyst Todd Schneider writes: “When there are fewer trips at the beginning of halftime — representing people who don’t want to miss the halftime show — and more taxis at the end of halftime.”

We’re getting close to kick-off. Whose nerves are jangling?

Where will Coldplay rank in the pantheon? The Super Bowl half-time show has made a handful of performers look heroic; many others have been dwarfed, as Jon Pareles of the New York Times put it. Michael Jackson in 1993, Prince in 07, and Beyoncé in 2013 were widely acknowledged to have been magnificent; last year, Katy Perry and the left shark were firmly in the zany camp; and Janet Jackson and Justin Timberlake were, obviously, NSFW. Can Coldplay pump up the volume and go down as Super Bowl rockers for the ages?

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Coldplay are ready!

And doesn’t the weather look incredible? That sure looks like California.

Les Carpenter is at Levi’s Stadium:

Back in January, the Guardian’s Sam Levin wrote this fine story about the plight of the Santa Clara Youth Soccer League which was losing its field for more than a month to an armada of Super Bowl tents and work rooms. You see, the Santa Clara Soccer League had the misfortune of having a field next to Levi’s Stadium.

Parents and league organizers worried that the huge plastic plates laid out as the base for the tents would kill the grass on the field. A lawsuit they filed against the league was rejected at the start of the year. The field disappeared under large sheets of white plastic. And a quick walk of the field on Sunday showed the parents’ fears might be realized.

Even the areas exposed to the sunlight are barren. And given the size of the tents and portable toilets laid out on the plastic slabs it’s hard to believe the field will fare well when the Super Bowl facilities are dismantled.

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Adwatch – Kay and TurboTax

A couple of early looks – for Kay jewelry and for TurboTax. As you might have anticipated, the Kay ad is mawkish, sentimental nonsense, with the “Give the gift of jewelry” line followed by shots of players winning Super Bowl rings, as cloying piano music plays in the background. The TurboTax ad, however, is funny! And a superb performance by James Lipton at the age of 89. He’s almost as old as Peyton Manning. Ayyy!

Donald Trump is having a nice time in New Hampshire. Is his “everybody enjoy the Super Bowl” line a threat, or merely an instruction?

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Maybe Chris Martin isn’t everyone’s cup of tea, but I thought his Carpool Karaoke with fellow Briton James Corden was rather sweet. Watch it here!

I should have mentioned earlier, but the half-time show has another special team: the great Gustavo Dudamel and student musicians from Youth Orchestra LA will be helping Coldplay hit their high notes. YOLA is composed mainly of black, Asian and Latino kids from the inner-city, and Deborah Borda, the LA Phil’s president, says it’s gonna be a “touchdown. I’m delighted about the kind of recognition the students will be getting.”

As Mark Swed of the LA Times says it could be a game-changer for classical music: “After seven years of instruction and rigorous practice, they now represent the best of who we are as a society and of our future.”

Here’s some more on Dudamel, who’s definitely not the messiah:

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Dave Bry, our famed food critic, is no fan of football – but he sure loves guacamole. If you’re looking to serve up something a little more imaginative than five large margheritas and an ocean liner full of Bud Light, have a look at his recipe for the perfect Super Bowl guac. It’ll make you the most popular person at the party!

Just a little note on timings: we’re due to get going at about 6.30pm ET, 3.30pm local time, but that could depend on how much on-field administration we have to get through before kickoff. But that should mean, all being well, that the half-time show should get under way at about 8pm ET, 5pm local. All times subject to change!

Chris Martin was asked how Coldplay would manage to fit so many massive tunes – or “real foot-tappers,” as my old dad calls them – into a half-time show lasting only 12 minutes.

“We decided we’d play all our No1s and then work out how to fill the other 10 minutes,” Martin, the little rascal, said. Zing!

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They’ve been building up to big game for some time in the San Francisco Bay area, which hasn’t hosted a Super Bowl since 1985. The Guardian’s David Levene has been photographing the best images of a changing city, and this picture essay is so, so good:

Hello and welcome

We’ve been waiting all day for Sunday night – and now it’s here. This is Super Bowl 50 in Santa Clara, where the Panthers are taking on the Broncos in America’s biggest football game. What a treat we have in store: the young, vigorous Cam Newton against the old, slightly less vigorous Peyton Manning, in a white-hot contest to be crowned the NFL’s best.

But today is about more than just football. The Super Bowl transcends sport: it’s cultural event, a shared experience, a revolutionary force, a melange of artistic forms – and it’s America’s most-watched TV event. The accoutrements around the game – the fighter-jet flyovers, the half-time spectaculars, the phone call from the president — have, as The Week put it, “imbued the game with a larger-than-life significance.” The Super Bowl is big time, and it means things, culturally, economically and politically.

So we’re trialling something a little different here in this blog today. This is going to be a football-free zone. Not because we’re anti-sports – we’re no haters! – but we just reasoned that to have football and Coldplay and Beyoncé and ads and everything else would be just too unwieldy. Our proposal to divide sports and culture should simply make this blog moderately unwieldy.

So here’s what we’ll try: should you wish to follow the game, please join the estimable DJ Gallo, Bryan Graham and Les Carpenter, who are helming our official play-by-play live blog here. If you prefer to follow along in Spanish, Luis Miguel Echegaray will have the game en vivo y en espanol – and that’s here.

And we’ll mop up the rest of it right here: the ads, the memes, the film trailers, the showbiz. We’ve got the glitz and the glam, the steak and the sizzle. The accumulated outrage of a million angry internet crusaders. To that end, Lanre Bakare will blog the half-time show, where Coldplay are going to be belting out their distinctive brand of reasonably hard rock – with help from the peerless Beyoncé. Dave Schilling will have on-the-money analysis of the evening’s best ads, Nigel M Smith is writing on the night’s big film trailers, and Amber Jamieson will tell us things from Super Bowl Sunday’s wider culture.

Plus, Sam Levin is on the ground at Super Bowl City in San Francisco – or, to give it its official NFL-sanctioned name, Super Bowl City Presented by Verizon – and he’ll be dropping in to give us a flavor of how things are playing out in the game’s home city.

So this is our pitch to you. Please offer your contributions! And together we’ll do our best to unpick a truly unique American experience. Please join us!

Updated

Tim will be here shortly. In the meantime here’s Dave Bry on how to get in the mood for the day’s festivities:

Let’s get your first problem out of the way: you are increasingly convinced that professional football is an immoral endeavor, representative of thevery worst aspects of American society.

But you don’t like the idea of being such a scold. Who are you to so judge? You can feel yourself becoming less pleasant to be around. But you genuinely like people and find pleasure in taking part in cultural celebrations. You like to drink beer and watch the excesses of the television advertising industry at their most expensive and ridiculous.

Solution: try to ignore your reservations. Today is not the day to make a stand. Accept an invitation to watch the Super Bowl at a friend’s place, even if it will be the first football game you’ve watched all year.

Second problem: what to contribute to the food that people will eat at the party. Solution: relax. Tell your host that you will make guacamole. Guacamole is delicious and easy to make and has become an integral part of the American Super Bowl holiday

For the full article, click here.

 

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