Alex Hern and Olivia Solon in San Francisco 

Google launch: Pixel 2 smartphones, Google Home Max and more – as it happened

The Silicon Valley company launched hardware at the San Francisco Jazz Center, including their latest smartphones, new voice assistants and more
  
  


What was launched

Pixel 2 and Pixel 2 XL: two phones, little and large, with OLED screens, a focus on computational photography, and a lot of passive aggression towards Apple. They’ll be available for pre-order today shipping 19 October and 15 November, for £629/$649 and £799/$849 respectively

Google Home Mini: a small smart speaker which can’t really do music but can pair with another wireless smart speaker, designed to get the Google Assistant throughout your house. It will sell for £49/$49, with pre-orders open today, and be in stores on 19 October.

Google Home Max: a large smart speaker which really can do music, aimed squarely at competing products from Apple and Sonos. It’ll cost $399, and be out – in the US only – in December.

Google Clips: An always-on camera for shooting your pets and sprogs, with on-device AI picking the best time to take a picture while still ensuring your privacy. Set it and forget it, and come back 30 minutes later to a beautiful photoset of little Tarquin destroying your petunias. $249, coming soon to the US only.

Pixel Buds: They’re wireless earphones, one of the most boring product categories known to humanity, but they have a cool simultaneous translation feature if you use them with a Pixel phone. £159/$159, available from 22 November.

Pixelbook: A slender hybrid tablet/laptop/phone, running Chrome OS and offering Google Assistant on the desktop. It’s 1kg heavy and 1cm thick, and starts at £999/$999 and will ship at the end of October. The Pixelbook Pen stylus costs £99 from the end of October.

Daydream View: the same VR headset you don’t know and have no strong opinions about, now in three new colours and with new lenses. £99/$99, available now.

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And finally, back to Rick Osterloh, for a last look at “this year’s Made by Google family”.

“They look great together, and they work great together.”

And that’s it.

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One last product from Juston: Google Clips, a lifebloggy-style camera that takes pictures automatically: “Turn it on, and it captures the moment, so you can be in the moment.” Stick it to your wall while you’re playing with a pet, for instance, and the camera will snap images when you’re both in frame.

Could be creepy, but Google’s arguing it’s not: “It looks like a camera, and has an indicator when it’s on, so people know what it is and what it does,” says Juston, “and all the machine learning is on the device itself, so nothing leaves it until you choose it to.”

It’s “coming soon” for $249.

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There’s more. Juston Payne comes on stage to introduce the upgraded Daydream View headset, with new lenses and new fabrics. It has more than 250 VR titles (including the Guardian, natch), and you can now cast your VR experience to the TV. That’ll cost $99.

Google’s also bringing out some wireless headphones, to make up for the lack of headphone jack on the Pixel 2. Called Pixel Buds, they’re not truly wireless earbuds – they’ve got a connecting cable running between the two ears – but they do work directly with Google Assistant.

One genuinely cool thing: the Pixel Buds allow direct, voice-to-voice translation. Your phone hears someone speak, and your earbuds play the translation in your native language. Early days, but this feels genuinely futuristic, and – for once – not in a creepy way.

Google claims it can support real-time translation in 40 languages through the Pixel Buds.

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Queiroz leads with the number: DXOmark, which said last year’s Pixel was the best smartphone camera ever, says this year’s Pixel is the best smartphone camera ever. They gave it a score of 98. (DXOmark’s habit of doing this has earned it a few knocks over the past year, to be fair.)

More interestingly, the Pixel 2 camera has a portrait mode, like the iPhone Pluses, but thanks to Google’s “computational photography”, it can do it with just one camera. That means it can take a high depth-of-field image from the selfie camera, as well as the back camera on both the large and small devices.

Continuing the, er, iPhone inspiration, Google’s launched “motion photos”, which are live photos: they take some video around either side of the image.

The phones also have a really impressive “fused image stabilisation” feature for video, combining optical and digital video stabilisation to produce a very smooth looking output. Normally, this isn’t really possible – the optical image stabilisation that works for still photos tends to throw the lens about wildly for videos, but Google says it’s managed to fix that digitally.

Of course, Google is all about the back-end: Pixel users get free unlimited storage on Google Photos.

In a direct swipe at the iPhone – the first explicit mention of the device all morning – Queiroz notes that Pixel users upload twice as many phones as iPhone users, and would run out of the free iCloud storage in just three months if they were with Apple.

He then leads on to a direct pitch: using a special accessory, iPhone users can switch in just 10 minutes or less.

The Pixel 2 will cost $649, and the Pixel 2 XL $849. Both can be pre-ordered today in six countries including US, UK and Australia, although Queiroz didn’t give a shipping date – rumour has it the XL will be shipping considerably later than the smaller Pixel.

To make up for that, perhaps, Pixel 2 owners will get a free Google Home Mini for a limited time.

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Chennapragada introduces Google Lens. Hold up the camera to an advert, for instance, and you can automatically pull out the email address. Take a picture of a film poster or book cover to search for it. And so on.

Apparently Google wants to make that a verb: “just Lens it”. Which, coming from a company which hates that its own name actually is a verb, is A Bit Rich.

It’s also basically a product that Google launched three years ago, when it was called Google Goggles. I don’t doubt that Lens works a bit better, but it doesn’t seem that different.

Fresher is the other half of Lens: an AR-based sticker feature. It comes with a Stranger Things sticker set, courtesy of Netflix, so you can drop a cartoon monster and tween into the real world and make them fight. Like Pokémon but bleaker.

Chennapragada hands back to Queiroz to talk more about the camera.

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Ellis introduces the “Now Playing” feature, which listens for music and tells you what it hears. Interestingly, it does this without connecting to the net, through an on-device database of songs, which will be some salve to the privacy-aware among us.

She then moves to another new feature: “At a glance”, which lives on the homescreen. A permanent widget, the data display will launch with support for calendar events, but eventually become – yes – AI-powered, to include traffic, directions, weather and more.

Google has borrowed an idea from HTC, and you can now squeeze the phone to enable the assistant. Which Ellis does, then takes a selfie.

And we’re back to more Assistant features: you can use your phone to broadcast a Broadcast on your Homes that you’re coming home, and then tell your phone “let’s go home” to get it to begin your going home “Routine”.

Ellis passes over to Aparna Chennapragada to talk about the phone’s camera.

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Pixel 2

Now for the main event: Mario Queiroz, a VP of product management, is on stage to introduce the new Pixel phones.

“We set out to design a phone ourselves, because we believed we could make the smartphone experience better,” Queiroz says, before introducing the Pixel 2.

It comes in two sizes, a 5in and a 6in XL, and we’re back to the buzzwords for today: “the best of hardware, software and AI”.

The phones look like we expected: the smaller phone has a rather chunky, iPhone 8-style bezel, but with an OLED screen, while the XL phone has a full-screen display, more like the iPhone X or Galaxy S8.

“Feel free to choose whichever sized pixel you want, because we don’t set aside better features for the larger device”, Queiroz says, in a knock at iPhones, before handing over to Sabrina Ellis, director of product management, to talk about the software features.

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Pixelbook

Now we get Matt Vokoun, to announce the Pixelbook. “We’ve worked hard to combine the best parts of a laptop, tablet and smartphone,” he says.

It’s a small, sleek Chrome OS laptop: 10mm thick, 1kg heavy, with a fold-back screen that lets you use it as a tablet. It has a 12.3in touchscreen, and a backlit keyboard, with up to 16GB RAM and up to 512GB storage and a 10 hour battery.

Google’s also getting some of that convergence juice: if you can’t get on wifi with your Pixelbook, it will automatically tether through your Pixel Phone.

If you’re one of those people who speaks to their laptop, then a) why and b) you can speak to this laptop too, since it’s the first laptop with Google Assistant built in. To Vokoun’s credit, he acknowledges the weirdness, and the Pixelbook lets you type your request too. It also comes with a stylus: the Pixelbook Pen.

This being Google, of course, the Pen is AI powered. Circle something, and Google Assistant will look it up. Handwrite some text, and it will recognise it automatically.

You can also run Android apps on your laptop, which still seems more like an admission that Chrome OS isn’t quite there yet than it does a compelling selling point. But apparently there’s going to be something special in Snapchat for Pixelbook? So you can fold your laptop in half, open a phone app on it, hold it up and take a selfie?

It’s always dangerous to say “never” as a tech journalist but that will never happen.

The Pixelbook starts at $999, and the pen at $99, with pre-orders opening today for US, UK and Canada. It will ship 31 October onwards.

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Google Home Max

SURPRISE ANNOUNCEMENT.

With a short video, Google shows the Google Home Max, a large, music-focused speaker. It can be paired in stereo, and looks like a direct competitor to the still unreleased Apple HomePod, or the Sonos One, announced literally just today.

“Just like the Pixel reimagined the camera, we’ll do the same with sound,” Chandra says. “To sound great, the speaker needs to adjust to your home. So today, we’re announcing smart sound, that allows the speaker to adjust to you: your home, your preferences.” This is the same basic technology offered by Sonos and Apple, although the Google offering sounds more, well, smart than those: raising the volume when you have the dishwasher on, retuning the speaker when you move it, and so on.

The speaker supports “YouTube Music, Spotify, and other music services”, apparently. Google’s own Google Play Music All Access is one of those services relegated to “others”, which can’t be great for the people working on that service.

It costs $399, and will come out in the US in December – yes, the same time as the HomePod – with a free 12 month subscription to YouTube Music.

We end with a video of Diplo using his Google Home exclusively to play his own songs. Classic Diplo.

Olivia Solon, our reporter in San Francisco, says:

The announcement of the Google Home Max received the most enthusiastic response from the audience so far, with a round of whoops and cheers.

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Matsuoka gives way to Chandra again, who returns to talk about a new feature for the Home hardware called “Broadcast”: tell a Home to broadcast a message, and it will rebroadcast the command to every Home in the house – so a parent can say “broadcast ‘get ready for school’”, and the whole house will hear the message. It’s not clear if the kids also get the ability to broadcast “no, I’m staying in bed” back.

Chandra also says the Home has received a lot of support for children, with new understanding of kids’ voices, and support for the limited accounts that children under 13 can get linked to their parents’ main Google accounts.

Google’s partnered with Disney to bring a bunch of stories for families and kids, including Mickey Mouse, Cars, and Star Wars, and honestly, I’m quite jealous of the people with kids for that last one.

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Following an extremely hyperactive advert for the Google Home Mini which left me exhausted just watching it, Rishi Chandra is back to talk about the Google Assistant.

The AI PA is getting a few new routines, allowing you to trigger a bunch of actions with just a few simple commands. For instance, you can now say “good morning” to get a news briefing, make your coffee, and then put on a playlist, all at once.

More generally, Google says it now supports more than 1,000 smart home products. And the next step for Google – with its Nest corporate sibling – is to drop voice control entirely, and move to a more proactive, AI-led world.

Yoky Matsuoka, Nest’s chief technology officer, comes on stage to talk about the ways this partnership works. Apparently you can ask your Google Home Mini to show you your backdoor video camera to find out if that weird noise you heard was your pet pig eating your son’s packed lunch. (Yes, that is the real example given. Apparently Matsuoka has an adorable pet pig.)

The Home can also tell you who is at your front door, by name, if you have a Nest doorbell, and the Assistant can shut your home down for the night as one of the new routines.

These things are nice, but they aren’t really that new. Most of the Nest features were already announced, and they all also work with the Google Home hardware that’s already available.

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Google Home Mini

The Home Mini is what we expected: a small hockey puck, wrapped in fabric and designed to be placed anywhere in the house.

It has a new fabric, designed by Google itself, apparently, and can be connected to any Chromecast enabled speaker. It comes in three colours.

That’s pretty much all the news we have? It will sell for $49 in the US, with pre-orders open today, and in stores 19 October.

It will also be available in all seven countries the Google Home is already available.

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Response is a little muted from the crowd in San Francisco so far.

There’s a small but very enthusiastic group of mobile network partners at the front who are clapping and whooping at the minor announcements.

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The Home is launching in Japan this week, Chandra says, to muted applause. Perhaps not the best announcement to lead with.

But then he moves on to one of the line’s biggest differentiators to Amazon’s Echo: the Voice Match feature, which lets the Home work out who’s speaking to it and give different answers depending on the questioner. So it’s rolling out to a further four countries on top of the UK, US and Canada.

In another move against Amazon, Home will also receive calling functionality in the UK “later this year”. Amazon just launched that last week.

Chandra hands over to Google Home designer Isabelle Olsson, who introduces the first new product of the day: the Google Home Mini.

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Rick Osterloh opens the real product keynote, noting the purchase of HTC’s hardware wing, before launching into a video detailing the company’s successes over the past year: Google Home, Pixel, the 4K Chromecast, Daydream VR and more.

It’s all very much pumping music and #influencers, and I’m a bit overwhelmed.

Osterloh says the Google wifi is the #1 selling mesh wifi router in the US, which is nice but it’s still only a router, and he says 100m new answers have been added to the Home since it launched.

With a slight nod at the supply issues – you frequently couldn’t buy a Pixel for love nor money – he turns to the future. “The competitive field for smartphones is levelling off,” he says. “It’s going to be tougher and tougher for people to develop new and exciting products each year, because that’s no longer the timetable for big leaps forward in hardware alone”.

“Smartphones might be reaching parity in their specs, but we’re seeing huge breakthroughs in the kinds of experiences we’re able to deliver to users.”

We’re being set up for a phone with, perhaps, underwhelming hardware but Google-style top-class AI, by the sound of it. Osterloh gives the example of the Google Home, which has two microphones compared to the four, six or eight you find on competitors, but still manages the same standard of voice-recognition through leveraging machine learning.

“Radically helpful” is the tagline for today’s event it seems. “Everything is designed for you, to keep the tech in the background and out of the way … Our products are constantly getting faster and more helpful the more you interact with them, thanks to machine learning.”

The phones will come, but first, we move on to Google VP Rishi Chandra, to hear about the Google Home.

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And so Pichai introduces the new triumvirate for Google’s products: “AI + software + hardware”. Most may think of Google as strong on software and weak on hardware, but this framing pretty clearly wants us to see the company as super strong on the first two, making up for a (perceived) weakness in the last two.

But for now, back to some (very) detailed looks at Google’s AI technology. Pichai introduces AutoML, a new tech that the company has built to make the process of creating and training AI easier. It’s made image classification and object recognition quicker, more efficient and more accurate, he says.

One final look at where Pichai wants to go, sharing a cute pic of some child baseball players chatting through Google Translate – he wants to improve it, so they can do it without needing to look at their phones – before he leaves the stage, to bring on Rick Osterloh, the company’s SVP of Hardware.

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We’re off, as Google chief executive Sundar Pichai enters the stage. He begins by noting the terror attack in Las Vegas, and the suffering caused by the three Atlantic hurricanes that have hit the US over the past few weeks, before moving on to Google’s ongoing shift from being a mobile-first to AI-first company.

He cites examples like mapping 5,000km of roads in Lagos, Nigeria, using machine-learning technologies to read road names and house numbers from street-view images; using Google Maps data to predict parking spaces in San Francisco; or AI-powered machine translation to do millions of translations a day.

“This is why we’re excited about the shift to an AI-first world,” Pichai says. “At a higher level, it should be about computers adapting to people, not the other way round.”

He thinks this will happen in four ways: AI will become conversational, it will become ambient and always on, it will be “thoughtfully contextual” and it will constantly learn and adapt.

That last point “applies to things like security and privacy, as well”. Currently, he says, we focus too much on giving users options about security and privacy, but a good AI system will learn to treat a doctor’s appointment differently from a work meeting.

All this talk about how Google is AI-first, not mobile-first, may seem odd immediately before the company launches two new phones. But I think it will all make sense …

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What we don't know

Despite the heavy leaks, there are still some questions to be answered.

On the software side, we know very little so far. Google used the launch of the first Pixel to emphasise its technological prowess, tying both the Google Assistant and the Google Camera to the phone as exclusives for a few months. Will there be similar software-level advances in the Pixel 2? Or is the company focusing on hardware for the time being, and leaving the software advances to its Android team and I/O event?

As an always-connected web service, the Google Home is even easier to update remotely, so there’s the chance of something groundbreaking coming from left field today. Perhaps it will finally gain some Echo-tier support for external developers, or play nicely with your Sonos speakers? We’ll see.

And prices remain up in the air for all the devices. It seems likely Google will target the iPhone for undercutting – particularly the grand-plus iPhone X – but the first Pixels were expensive for Android phones. Will it keep up that trend?

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What we expect

I’ll be honest: there are unlikely to be many surprises here. Thanks to a huge amount of leaks, even for Google, we think we know almost everything likely to come today.

Top billing goes to the Pixel 2 and Pixel 2 XL, the new smartphones from Google’s in-house hardware team. The Pixel 2 looks like a rote upgrade to last year’s phone, replete with 2014-era bezels on the front and a single camera on the back, but the Pixel 2 XL is more interesting, taking a Galaxy S8/iPhone X approach to shrinking the phone’s chin.

Elsewhere, we’ll also see Google extend its war against Amazon with the Home Mini. This is the company’s Echo Dot competitor, a small, sleek smart speaker designed to work in tandem with a home audio system. Think of it as a Chromecast for your ears and you’re halfway there.

Lower down the billing, we also think we’ll see a new Chrome OS laptop (rebranded from “Chromebook Pixel” to just “Pixelbook”), and an updated Daydream VR headset.

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Hello and welcome to the Guardian’s live blog of today’s Google press event. It’s a big day for the company, which is expected to reveal its new pair of flagship smartphones, the Pixel 2 and Pixel 2 XL.

They’ll be the first new phones from the company in a year, since the original Pixel came out last August. It’s also the first we’ve heard from Google’s hardware team since they sort-of acquired HTC two weeks ago, bringing the team who built the Pixel in-house.

The main event starts at 9am in San Francisco (or 5pm in the UK), so you’ve got a little while to run off and grab a snack.

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