Charles Gant 

Mamma Mia! Here We Go Again stays on song as box office recovery continues

Sequel to hit musical lifts UK cinemas after World Cup and heatwave dent takings
  
  

Alexa Davies Jessica Keenan Wynn and Lily James in a scene from Mamma Mia! Here We Go Again.
Hitting the right note with cinemagoers … Alexa Davies, Jessica Keenan Wynn and Lily James in Mamma Mia! Here We Go Again. Photograph: AllStar/Universal

The winner: Mamma Mia! Here We Go Again

While four weeks of the World Cup and the heatwave combined to bring tough times to the UK cinema sector, a recovery is now under way, thanks to the arrival of Mamma Mia! Here We Go Again landing in venues a week after Incredibles 2. Many smaller cinemas are playing only these two films, while multiplexes are giving over a significant number of screens to them.

The Mamma Mia! sequel has achieved a UK opening of £9.74m, the fourth biggest of the year so far after Avengers: Infinity War, Jurassic World: Fallen Kingdom and Black Panther. The sum compares with a debut of £5.21m, or £6.59m including previews, for the original Mamma Mia! in July 2008, when tickets were significantly cheaper. That film went on to become a word-of-mouth hit, eventually earning £68m – 13 times the opening weekend’s figures.

Despite some decent reviews, including a five-star rave from Mark Kermode at the Observer, and warm audience reactions (7.3/10 at IMDb), few are expecting Here We Go Again to deliver a run as robust as its predecessor – Mamma Mia! was still in second place in the UK box office chart in its 11th week of release.

The runner-up: Incredibles 2

Declining just 28% from its opening session, Incredibles 2 delivered sturdy second-weekend takings of £6.80m, bringing the UK total after 10 days to £22.4m. That’s already exceeded the lifetime total (£18.8m) of Pixar’s other 2018 release, Coco.

Incredibles 2 has made a faster start than Finding Dory (£20.3m after two weekends) and Inside Out (£17.0m, also after two weekends). It remains behind the pace of Pixar’s box-office champ Toy Story 3, which stood at £39.8m after two weekends, on its way to a £73.9m total.

Incredibles 2 is not currently facing much competition for the family audience – unless you count Thomas & Friends: Big World! Big Adventures! The Movie, which landed in eighth place in the UK chart at the weekend – and it benefits from strong adult appeal.

With children breaking up for the summer holiday, competition for family viewers will intensify this weekend with Hotel Transylvania 3: A Monster Vacation, followed by Teen Titans Go! To the Movies a week later. However, leading animation studios including Illumination Entertainment (Despicable Me) and DreamWorks Animation do not have a film for this summer – good news for Incredibles 2.

The anomaly: Spitfire

According to the official comScore chart, the documentary Spitfire landed in eighth place with £211,464 from six cinemas, delivering a site average of £35,244. Nearly £210,000 of this total was earned in previews – overwhelmingly from the event release into 228 cinemas on Tuesday last week. Not to take anything away from the success of that event, but the weekend gross for the more-focused regular release is modest.

The £40m hit: Jurassic World: Fallen Kingdom

Weekend takings of £618,000 pushed Jurassic World: Fallen Kingdom to £39.7m, and the dino movie will certainly pass £40m this week. In doing so, it will become the fourth film this year to pass the milestone, after Avengers: Infinity War, Black Panther and Peter Rabbit. The Greatest Showman, which was released in December, achieved £42.2m of its £46.9m total during 2018. Cinema operators will be hoping that Mamma Mia! Here We Go Again and Incredibles 2 will also reach £40m.

In 2017, only five titles (Star Wars: The Last Jedi, Beauty and the Beast, Dunkirk, Despicable Me 3 and Guardians of the Galaxy Vol 2) cracked £40m within the calendar year, although Paddington 2 joined them in January. Titles with presumed strong commercial appeal for later this year include Mary Poppins, Fantastic Beasts: the Crimes of Grindelwald and The Grinch. It is not inconceivable that we could be looking at 10 £40m hits at the UK box office this year.

The market

Thanks to the arrival of Mamma Mia! Here We Go Again and a strong hold for Incredibles 2, the UK box office is up 37% on the previous session, which was in turn 133% up on the weekend prior. So, after a poor stretch in late June and early July, cinemas are back in business.

But the champagne can remain on ice a little longer for cinema operators. Despite the massive injection of revenue from the Pixar superheroes and the Abba-warbling sun-seekers, the box office at the weekend remained 11% down on the equivalent session in 2017, during which Dunkirk topped a market that delivered a further five titles achieving at least £1m. July 2017 simply offered a lot more strength in depth.

Here We Go Again and Incredibles 2 will no longer be doing all the heavy lifting with the arrival on Wednesday of Mission: Impossible – Fallout, the well-reviewed sixth instalment in the spy franchise. Hotel Transylvania 3 will join the party on Friday.

Top 10 films in the UK, 20-22 July

1. Mamma Mia! Here We Go Again, £9,735,931 from 702 sites (new)

2. Incredibles 2, £6,803,384 from 650 sites. Total: £22,424,082 (two weeks)

3. Skyscraper, £892,723 from 497 sites. Total: £3,813,384 (two weeks)

4. Jurassic World: Fallen Kingdom, £618,226 from 403 sites. Total: £39,682,147 (seven weeks)

5. The First Purge, £506,578 from 311 sites. Total: £4,500,108 (three weeks)

6. Hotel Artemis, £357,261 from 312 sites (new)

7. Ocean’s 8, £270,273 from 265 sites. Total: £10,465,765 (five weeks)

8. Spitfire, £211,464 from 6 sites (new)

9. Thomas & Friends: Big World! Big Adventures! The Movie, £125,081 from 374 sites (new)

10. Dhadak, £114,113 from 66 sites (new)

Other openers

Teefa in Trouble, £46,513 from 35 sites

A Prayer Before Dawn, £26,296 from 19 sites

Generation Wealth, £17,311 from 15 sites

Escape Plan 2, £6,737 from 10 sites

Madame, £4,357 from two sites

The Receptionist, £3,236 from six sites

Dhol Ratti, £739 from four sites

Thanks to comScore. All figures relate to takings in UK and Ireland cinemas.

 

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