Roy Greenslade 

News UK titles to show video clips of England’s cricket matches

Subscribers will see wickets, sixes and boundaries
  
  


Digital subscribers to News UK's three titles will be able to see video clips of England's cricket matches, including the Ashes series, this season.

The publisher of The Times, Sunday Times and The Sun has negotiated a highlights deal with the English Cricket Board (ECB) similar to its deals with football and rugby authorities.

Starting from next month, readers who pay digital subscriptions will have online access to all the wickets, boundaries and sixes in near live clips of English international cricket.

This includes England's Investec test matches, Royal London one-day internationals and the NatWest international T20s plus selected domestic cricket games.

The three titles already provide video coverage of Premier League and FA cup football as well as Aviva Premiership rugby.
News UK's chief executive, Mike Darcey, said: "This new deal further strengthens our great sporting offer... a subscription to one of our titles is a must for sports fans who want to keep up with the game in the digital era."

The ECB's chief executive, David Collier, said: "We are delighted to be entering into partnership with one of the UK's biggest media companies... Achieving increased digital exposure for the sport is a key priority for ECB and this agreement will enable England supporters to follow the team online across all three formats of the international game."

And former England captain Mike Atherton, now The Times's chief cricket correspondent, also welcomed the initiative, as did The Sun's chief cricket correspondent, John Etheridge.

Source: News UK

 

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