Mail Online enjoyed another massive surge in traffic in January, increasing its online audience by nearly 20% and putting it within touching distance of 190 million monthly unique browsers.
Most UK national newspaper websites enjoyed a traffic surge last month, after the traditionally quiet festive holiday period in December, with Metro.co.uk, the Evening Standard and Mirrror.co.uk reporting growth of 20% or more in either daily or monthly unique browser numbers.
Mail Online's average daily unique browser figure leapt by a shade under 20% to nearly 11.8 million.
The Daily Mail website increased its monthly unique browsers by 17.5% compared with December from 161.3 million to 189.5 million – adding close to the equivalent of Independent.co.uk's monthly audience. Month-on-month growth of 6% in February will result in Mail Online hitting 200 million monthly unique browsers.
Metro.co.uk reported the biggest proportionate rise, with a 25.72% jump in daily unique browsers to crack 1 million for the first time.
The Evening Standard website, Standard.co.uk, followed suit with a 24.79% rise in daily browsers to 247,000. Monthy browsers were up just over 19%.
The Audit Bureau of Circulations monthly digital traffic report published on Thursday also featured a debut for Trinity Mirror's Manchester Evening News.
Manchestereveningnews.co.uk reported 256,444 average daily unique browsers – ahead of the Evening Standard's 247,000 – although the London paper can claim it a draw with more wins on monthly browsers (5.4 million to 4.3 million).
Trinity Mirror flagship the Mirror.co.uk saw average daily browser numbers grow 21% to 2,449,876. Monthly browser numbers grew much more modestly at 8.65%.
Telegraph.co.uk increased its daily browsers by 14.62% and monthly browsers by 12.11% - to 3,383,247 and 68,362,492 respectively.
Theguardian.com topped 5 million average daily unique browsers and 90 million monthly browsers for the first time. Theguardian.com increased its daily browsers by 8.83% to 5,000,952, and monthly numbers by 5.95% to 90,333,500.
Independent.co.uk rose 14.41% in daily browser terms, to 1,551,112, and 14.67% in monthly browsers to 34,279,716.
Mail Online
Daily average browsers: 11,768,620
Month-on-month change: +19.96%
Year-on-year change: +47.53%
Monthly browsers: 189,529,629
Month-on-month: +17.49%
theguardian.com
Daily average browsers: 5,000,952
Month-on-month change: +8.83%
Year-on-year change: +15.78%
Monthly browsers: 90,333,500
Month-on-month: +5.95%
Telegraph.co.uk
Daily average browsers: 3,383,247
Month-on-month change: +14.62%
Year-on-year change: +8.10%
Monthly browsers: 68,362,492
Month-on-month change: +12.11%
Mirror.co.uk
Daily average browsers: 2,449,876
Month-on-month change: +21.06%
Year-on-year change: +130.05%
Monthly browsers: 46,558,736
Month-on-month change: +8.65%
Independent.co.uk
Daily average browsers: 1,551,112
Month-on-month change: +14.41%
Year-on-year change: +27.75%
Monthly browsers: 34,279,716
Month-on-month change: +14.67%
Metro.co.uk
Daily average browsers: 1,051,030
Month-on-month change: +25.72%
Year-on-year change: +304.06%
Monthly browsers: 22,954,776
Month-on-month change: +17.42%
Standard.co.uk
Daily average browsers: 247,000
Month-on-month change: +24.79%
Year-on-year change: +19.05%
Monthly browsers: 5,425,864
Month-on-month change: +19.24%
Trinity Mirror Regionals
Manchestereveningnews.co.uk
Daily average browsers: 256,444
Month-on-month change: +45.54%
Year-on-year change: +107.89%
Monthly browsers: 4,269,895
Month-on-month change: +23.60%
Liverpoolecho.co.uk
Daily average browsers: 192,457
Month-on-month change: +59.59%
Year-on-year change: +90.07%
Monthly browsers: 3,003,047
Month-on-month change: +39.08%
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