A campaign for the Sunday Times Rich List featuring Wayne Rooney, the Rolling Stones and the stars of Dragon's Den has picked up a top award in the outdoor advertising category at the Cannes International Festival of Creativity.
News International picked up two gold awards, the only UK company to win a top award in the outdoor category, as Google won its second grand prix in as many years, taking home the top award in the media category for its Google Voice Search campaign.
News International picked up the awards for a series of outdoor ads, developed by CHI & Partners, to promote the publication of its annual Sunday Times Rich List.
The ads featured images such as a giant-sized Wayne Rooney being castigated by a mini Sir Alex Ferguson to highlight the gulf that exists between the earnings of players and managers.
The grand prix in the outdoor category went to a Coca-Cola campaign by Ogilvy Shanghai – marking another step on the rise of creative advertising from China.
Google's grand prix, through a campaign developed by UK media agency Manning Gottlieb OMD, follows its first ever win of a top award last year when the company triumphed in the Cyber Lions category.
The Media Lions category also saw a gold award for the British Heart Foundation's CPR campaign featuring Vinnie Jones, developed by UK agencies Grey London and PHD, which showed people how to resuscitate someone to the beat of Abba's Staying Aliveand was.
BBH London, which last year delivered a gold for an outdoor campaign for Google, picked up the grand prix in the creative effectiveness category for a campaign for Unilever's Lynx/Axe brand.
Google is becoming something of a staple winner at Cannes, building on its first awards at last year's festival.
Last year Google picked up a gold for its Chrome Browser TV ad – which broke with the search giant's traditional antipathy towards traditional media and aired during the Super Bowl – which prompted Eric Schmidt to say at a Cannes seminar that he thought that "hell had frozen over" when he was first told of the plan to spend up to $5m running it on TV.
The California-based company took a second gold last year for a campaign for Google Innovations, a series of clever user-generated-style ads promoting features such as Google Voice Search and Google Translate.
Last year's haul also included a grand prix in the Cyber Lions category and a gold for a UK outdoor advertising campaign.
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