When is a pound shop not a pound shop? When it sells items for £8.99, according to the Advertising Standards Authority. Wakefield-based Poundworld Retail has come a cropper with the advertising watchdog after claiming “everything £1” on its website, only for an eagle-eyed shopper to complain after spotting in-store “manager specials” for £3 and £8.99. The ASA decided this amounted to misleading advertising and told Poundworld Retail “not to claim that all products were priced £1 unless that was the case”. To be fair, Eightpoundninetynineworld doesn’t have quite the same ring to it.