The Guardian’s goal on Instagram is to help people understand the world they’re in and inspire them to create a better one. We cover fake news, gender equality, the refugee crisis and threats to our planet such as climate change and air pollution, and many more topics. We work with reporters, designers and multimedia producers to visualise the news in accessible and imaginative ways. Our Instagram reporting provides context and meaning and gives you the information you need to take action and feel hopeful.
Our efforts have been working; over the past 12 months, 300,000 new followers have joined us and we now have the largest Instagram audience for a UK news publication.
You can explore our Instagram page here and see some highlights below.
Fake or for real?
Every Friday, thousands of viewers tune in to watch Fake or for real? on Instagram Stories. We launched this series in December 2016 to encourage our audience to familiarise themselves with the common traits of fake stories.
Ramadan Diaries
A four-part Instagram series exploring the cultural and spiritual significance of Ramadan. Our presenter dispelled common myths about fasting, showed us how to make a traditional Ramadan dish and shared scenes from Eid celebrations with her family.
Refugee stories
Instagram lets us tell refugee stories in an immediate and accessible way through the use of mobile video. One of our most viewed Instagram Stories was filmed by a young woman who documented her escape from Syria and journey through Europe.
FYI reminders
Our playful ‘public information’ strand reminds people to register to vote and switch their clocks back for daylight saving.
News
We make these short, digestible videos to give our followers a quick dose of news, covering stories from unique angles and focusing on solutions and unexpected human stories.
Pride portraits
We sent a photographer to interview people at London Pride about a moment when they felt loved.
Giving readers a voice
We believe giving readers a platform to voice their views helps us and our followers see things from a range of perspectives. For example, we followed undecided voters for four weeks as they weighed their options in the UK general election and interviewed Catalans both pro and against independence in the aftermath of the referendum.
Visit our Instagram page to see more.
