Martha Stewart and some sort of chicken sandwich

Martha Stewart has a fight with Jack Box of food chain Jack in the Box in this one. I’d never heard of Jack in the Box before. Anyway this Jack Box character looks like a snowman, and he claims he can make a better chicken sandwich than Martha Stewart. Meat and Poultry magazine has more.

Martha Stewart advertised T-Mobile during last year’s Superbowl. Money for old rope innit.

Matt Damon

This is one of two beer and water adverts tonight.

Millions of people walk up to six hours a day to get clean water, Matt Damon says. Then he holds up a Stella Artois glass.

“If just one percent of people watching this buys one [one Stella Artois glass] we could give clean water to one million people for five years.”

I don’t know why they can’t just do that anyway, but there you go.

You can check out our review of JT’s Super Bowl performance right here:

Tweet of the night?

Coca-Cola soft drink

Here’s lots of sepia-tinged people drinking fizzy pop. There’s “a different coke for all of us”, claims Coca-Cola.

There are actually only four different types of coke available in the US: Coca-Cola, Coke Zero Sugar, Coke Life and Diet Coke.

The full version of this advert is 2min 13sec long. It’s pretty middle-of-the-road stuff

In case you missed the news, Netflix will launch the third Cloverfield movie once the game is over. NBC must be pretty mad given that they’re hoping audiences will be sticking around for what they’ve called an “historic” episode of This is Us. A review will be coming later tonight

Hoarse Alexa

Alexa has lost her voice. And people in this advert have lost their minds.

They’ve replaced Alexa’s voice with a bunch of celebrities, including a foul-mouthed Gordon Ramsay and Cardi B. With hilarious consequences!

At the end Alexa gets her voice back. This advert has already got 20m views on YouTube.

Football fail

Everyone likes to see a horrible rich man get hit by a football. And Groupon - and comedian Tiffany Haddish - serve that up in this ad emphasizing that we should support local business.

MLK’s family distance themselves from Dodge RAM commercial

Martin Luther King’s family have issued a statement about that RAM ad we covered earlier. (The one that uses one of King’s speeches to sell a truck.)

It’s not a criticism exactly, but the family seem to want it known that the commercial had nothing to do with them.

The offending commercial wasn’t available earlier, but here it is:

Dirty Dancing meets NFL

We’ve just seen Odell Beckham III and Eli Manning perform a beautiful version of the famous dance scene from Dirty Dancing. To Bill Medley and Jennifer Warnes’ (I’ve Had) The Time Of My Life, the pair dance arm in arm on a training pitch before Beckham leaps into Manning’s arms, just like in the movie. It’s cute.

The strangest ads tonight have come from, ahem, Scientology who have spent their millions to try and attract football fans to join their cult, sorry, religion.

The reaction on Twitter has been colorful:

Well she might have hated the Grammys for all those political statements but, good news everyone, Nikki Haley enjoyed JT’s performance:

Avengers: Infinity War

One of the night’s most anticipated trailers offered up a look at the overdose of superheroes that will be teaming up in the next Avengers movie. Black Panther! Doctor Strange! Spider-Man! The Guardians lot! It’s a dream for anyone who thought that Captain America: Civil War could have done with a few more major Marvel characters. For everyone else, well, it might prove a bit of a headache.

The full video of JT’s half-time show is now up in case you missed it or you want to rewatch on a loop until Cloverfield 3 drops:

Jurassic Park

Jeff Goldblum is in a Jeep being chased by a big T-Rex through a forest. It’s like a scene from one of the Jurassic films! Goldblum brakes, manages to get behind the T-Rex and now he is chasing the T-Rex through the forest. Oh then it turns out it was all in his imagination. It’s an advert for a Jeep.

Magic Kia Car

Steven Tyler is in a Kia Stinger racing round a track. He’s going so fast that he’s apparently gone back in time, because all of a sudden he looks about 25. Fans rush towards him screaming. The crowd cheers. I borrow my friend’s Kia sometimes. I’ve never gone back in time, but I did break the rear door handle.

Westworld

One of the most feverishly anticipated return seasons of 2018, the second chapter of Westworld carries with it a bucketload of expectation and is of huge importance for HBO who hope this will take over from Game of Thrones when it ends in 2019. There’s not a lot being given away here which is probably for the best (the show benefits from secrecy) but it looks as stylish and fascinatingly twisty as ever.

It might surprise you to learn that going to the Superbowl is incredibly expensive. Tickets aside, once at the stadium a bottle of water costs $6 and a slice of pizza with a soda is $21. ESPN sent their writers into the bowels of the US Bank Stadium to check out the prices. Here are their findings results.

Personal favorite: the Justin Timberlake inspired J-Tea cocktail. $35.

Timberlake will be hoping that his performance can boost sales of his new album Man in the Woods (last year Lady Gaga saw a 1000% rise in sales of Joanne after she appeared) and given some of the reviews, he could do with all of the help he can get.

Here’s a two star take:

You can check out the Prince tribute here and decide for yourself whether you think it was a good or a bad idea:

There is a certain appeal to this idea:

Budweiser, water

This is quite a heartwarming ad, even if it is for a billion dollar company.

We see a Budweiser factory stopping production on mediocre beer and instead filling cans with water. The company has been shipping cans of water to disaster zones for decades.

It sent over 155,000 cans of drinking water to Louisiana and Texas after Hurricane Harvey, and earlier this year Budweiser said it has donated more than 76m cans of drinking water since 1988.

Fun fact: Budweiser spent $449m on advertising in the US in 2012.

For everyone criticizing Timberlake for the Prince tribute, there’s someone else praising him. Here’s a sample:

You can see, kind of, what the Prince cameo/tribute looked like. There are some angry tweets surfacing but we’ve seen similar before and I don’t think this one was anything worse:

You can see a taster here of Justin’s dance moves. I’m exhausted:

Tom Clancy’s Jack Ryan

Once Transparent broke out and became an awards darling, Amazon focused their attention on other critic-courting comedy dramas from I Love Dick to Mozart in the Jungle to Crisis in Six Scenes. But while Netflix were managing to launch genuine blockbusters like Stranger Things and the Marvel shows, Amazon’s restrictive focus meant that they lagged behind. This summer, they’re making an unashamed bid for the mass market with Tom Clancy’s Jack Ryan, a small screen take on the character we’ve seen played by Alec Baldwin, Harrison Ford, Ben Affleck and Chris Pine. The latest spot sees Ryan, now played by John Krasinski, channeling 24’s Jack Bauer in a frantic globe-trot peppered with explosions and lots and lots and lots of running. Could this be the hit that Amazon so desperately needs? We’ll find out in August or given that they won’t release viewing figures, maybe we’ll never know ...

That’s it! Seemed rather quick but one can fault Timberlake’s energy. It’s also interesting just how little he focused on his new material, wisely realising that given his album came out this week, familiarity will be at a minimum. Also, no surprise guests and sadly no NSYNC songs.

A full review will be up very soon.

He’s moved onto Mirrors with a crowd around him all holding mirrors which does make a nice flashy effect but yeah, bit worried about what would happen if one smashes.

Straight onto arguably his biggest radio hit, Can’t Stop the Feeling, that song your mum irons to while humming the lyrics. It received the biggest reaction from the crowd and as a reward he’s walked into the middle of the fans, visibly and understandbly sweaty.

There is a lot of moving going on.

He’s playing the piano now while singing Until the End of Time and oh no, Prince is here.

Even though we thought he wasn’t going to bring on a hologram of Prince he’s decided to use an image of the star projected onto a giant piece of material from the sky. It’s a duet of I Would Die For You and there are purple lights everywhere.

It’s not the hologram duet everyone expected and ultimately didn’t seem offensive. If anything it just showed up Timberlake’s voice compared to Prince which probably wasn’t the idea ...

Cry Me a River came up next, well a frustratingly short snippet of it, before he decided to give us an early 00s-style break it down moment dancing along to an array of noices.

His orchestra has now expanded and someone has handed him a jacket. It makes sense given that he’s now singing Suit and Tie.

There’s a massive number of brass instruments accompanying him as he moves around the pitch. He’s just told the audience to put their cellphones in the air and there’s now a nice starry background as he moves onto his next song.

Okay so the woodsy theme is somewhat represented in his really quite awful outfit which seems to have a photo print of a woodland scene all over it.

He’s jumping along to My Love now, wisely sticking to the hits he’s known for and keeping newer material to a minimum.

His second song is a wise nod to the past. It’s Rock Your Body from Justified, inargaubly his greatest album. He’s trying to engineer a party vibe, surrounded by excited dancers in the middle of the stadium.

It’s a swift medley of hits as he’s gone from Senorita to SexyBack within seconds, showing of his dance moves while belting out the older hits.

There’s an orchestra with him now! It’s all admirably high energy so far.

Danny DeVito isn’t just being an M&M tonight. He’s actually at the SuperBowl – with It’s Always Sunny’s Rob McElhenney and Kaitlin Olson.

Pepsi cola soft drink

This the pepsi that your father drank, says the advert. Your grandfather also drank it father. Oh, and so did Britney Spears and Cindy Crawford. Blah blah blah. It’s Pepsi advert which pays homage to Pepsi adverts over the decades.

I preferred it when Pepsi had one of the Jenners solving all of America’s problems.

Film Twitter is having fun with the Cloverfield news. This might be the peak tweet:

Timberlake is teasing his arrival. That outfit does not look woodsy enough to me though

Darkness

NBC had a blackout earlier... a full 20 seconds (depending on the region) of no coverage. It caused Widespread Panic. The Great Darkness of 2018 happened during the commercial break, so some poor company is going to be really upset. According to Variety “Losing seconds of commercials could jeopardize millions in ad dollars for the network.” Nice work by Deadpool though.

https://twitter.com/Grace_PF/status/960312363336560641

Will JT’s half-time show match up to some of the all-time Super Bowl greats? Here’s a look back at the 10 greatest:

The fake Crocodile Dundee reboot

When a mystery teaser for a Crocodile Dundee reboot appeared online, we took it at face value and thought that the film was an actual stupid thing with Danny McBride in the lead. But we were lied to and as more stars “joined” the cast, including Chris Hemsworth, Margot Robbie and Hugh Jackman, it was slowly revealed to be an ad for Tourism Australia. As a stunt, it’s almost as impressive as Netflix’s Cloverfield release.

While no special guests have been confirmed to join Timberlake at half-time, one performer who will definitely not be appearing is Janet Jackson:

JT is taking it easy today ... NOT.

Good one JT

RAM borrows MLK speech for commercial

Oh dear. RAM trucks has just run a commercial using a Martin Luther King Jr speech to try to coax people to buy their trucks. This commercial wasn’t made available before tonight. If it had been, maybe they’d have pulled it. The ad is not getting a good reception. How do companies get this so wrong?

Keanu Reeves

Hey up! It’s Keanu Reeves. He’s standing on a motorcycle like the start of a fail video.

Keanu Reeves is actually a keen motorcyclist. He owns his own brand of motorcycles called ‘Arch’. One of themhas a 2.3l engine. For non-motorcyclists: that is a massive engine.

It’s advertising Squarespace. Somehow.

Girthers

Donald Trump, according to his recent doctors report, is 6ft 3in and 239lbs. That’s exactly one pound under obese. A lot of people doubt he is actually that weight.

Michelob

Chris Pratt is getting in shape, by lifting weights and drinking Michelob Ultra. It’s low calorie.

It takes quite a lot of skill to make Chris Pratt unfunny and uninteresting. Congratulations Michelob!

Febreze

This advert was generating quite a lot of buzz ahead of tonight. It’s the story of a man “Who’s bleep don’t stink”.

“We first noticed it at his first birthday. Nothing,” the man’s mom says. We see footage of the dad sniffing a baby’s arse. There appears to be no smell.

“My friend her son’s a lawyer. But my son his bleep don’t stink, so,” the mom says, proudly.

Psst: I think “bleep” means “shit”.

Once you pop...

Here’s Bill Hader saying “wow” repeatedly regarding Pringles. It’s sort of funny.

The Cloverfield Paradox

And here’s the trailer we’ve been waiting for. Earlier on it was reported that Netflix might be planning a surprise launch of the third Cloverfield movie directly after the game ends. This trailer confirms it and gives us a better idea of what we can expect. It looks like, unlike 10 Cloverfield Lane, the film will be related to the first Cloverfield and somehow explain how New York was invaded by a giant alien. It feels like there will be more teases coming later on for this one.

Mission: Impossible - Fallout

After his failed Dark Universe non-starter The Mummy, Tom Cruise is feeling the need, the need for the Mission: Impossible franchise to return like never before. The series continues to be a reliable money-maker (the most recent entry made $682m worldwide) and for the sixth installment, Cruise is hoping his high-octane showing off will at least temporarily catapult him back to the top. The first trailer looks like more of the same, with some new recruits (hello Angela Bassett and Henry Cavill) but the final stunt, typically what sells each film, doesn’t look quite as incredible as previous attempts. But maybe they’re saving it for later sneak peeks. Just saying that The Rock’s Skyscraper antics are winning at the moment.

Avocados

A peaceful scene. A group of men and women wearing white.

It looks like some sort of utopian cult. Everyone is happy and everything is going fine until someone realizes there are no chips for “these beautiful avocados from Mexico”. All hell breaks loose.

Here’s an article titled “Fun food facts about avocados”. According to this, “53.5 million pounds of guacamole are eaten every Super Bowl Sunday, enough to cover a football field more than 20 feet thick”. Also: avocados are a fruit not a vegetable.

The Bud Knight

Budweiser/Bud Light have been running an ad based on this conceit for a while... some poorly armed peasants preparing to fight some better armed soldiers.

But this advert is the first featuring the Bud Knight. He’s a knight on horseback with blue “Bud Light”-branded armor. The knight arrives, buys some beer from a shop which is located in the middle of the field, then reluctantly slays some people.

Skyscraper

Can someone go check on Dwayne Johnson? Is he eating alright, sleeping alright, gym-ing alright? The mega-star is coming off a schedule that has him toplining three major movies in the space of seven months making him a completely justified candidate for the oft-used celebrity affliction of “exhaustion”. The third of which (after Jumanji 2 and April’s video game-inspired actioner Rampage) is the oddly dated-looking Skyscraper, a film that would have starred Arnie or Sly back in the late 80s. That final stunt does look like quite the doozy though. Tom Cruise will be furious.

Doritos Dew

Here’s Peter Dinklage, reprising his role as Tyrion Lannister. Oh, and there’s Morgan Freeman, reprising his role as Morgan Freeman.

They’re having a sort of rap battle. Dinklage is pretending to rap Busta Rhymes, Freeman Missy Elliot.

The advert’s for Doritos and Mountain Dew.

Some Vikings driving a truck

A group of Vikings, including former World’s Strongest Man Magnús Ver Magnússon, haul a Ram truck across choppy seas, while singing We Will Rock You by Queen. Then they drive it across some land.

The Vikings are heading for Minneapolis, but at the last minute they turnaround and head back across the sea. I’ve seen it twice and I’m still not sure why.

Edit: this is why. Thanks to Matthew Smith.

Castle Rock

Not that any of us can accurately remember a time when Stephen King adaptations weren’t toppling over one another to scare us first but the best-selling nightmare-giver is currently more in favor than ever. After the $700m success of It, he’s teamed up with Hulu and JJ Abrams for Castle Rock, a new series which intertwines many of his stories and characters. The second teaser shows off the nifty cast, including Moonlight’s Andre Holland, Don’t Breathe’s Jane Levy, Melanie Lynskey and King returnees Sissy Spacek and It’s Bill Skarsgård, and gives us subtle teases of the spookiness to come as well as early clues of which familiar tales we might see later on (oh hey Shawshank).

M&M Danny Devito

Here’s a red M&M picking up a lucky penny, and wishing he could be human. It comes true! He’s Danny DeVito. But then he gets hit by a truck.

That picking up the penny bit is a bit like when Frank Reynolds drops his monster condom…

Solo: A Star Wars Story

A troubled production (original directors Phil Lord and Christopher Miller were removed late in the game and replaced with Ron Howard) has meant that the publicity machine for the Han Solo origins adventure has started up at a rather late stage. But this first, impressive spot suggests that we might have been worrying for nothing. The full trailer will be released tomorrow but this tease gives us a brief look at the stellar cast, including Woody Harrelson and Donald Glover, and some high-octane action. Expect Twitter to temporarily break and a gif of young Lando to go viral within minutes.

Sprint, robots

An inventor. A robot. A laboratory.

The robot is playing chess. It can also speak. And criticize its creator’s choice of mobile networks.

“Why wouldn’t you switch your lines to Sprint?” asks the precocious robot. The the others make fun of the inventor/scientist.

I thought we’d escaped that ubiquitous Sprint guy (who used to work for Verizon) but no, there he is at the end.

Along a similar theme... my favorite creator being one-upped by his creation moment is this sketch from British show not the Nine O’Clock news. Featuring Rowan Atkinson as Gerald the Gorilla.

Toyota - Good Odds

This is a tearjerker. Toyota’s “Good Odds” advert tells the story of Lauren Woolstencroft, a gold-medal winning paralympic skier who was born missing both legs below the knees and her left arm below the elbow.

We see Woolstencroft persevering despite her disabilities, skiing and training while wearing prosthetic limbs. The Canadian won eight gold medals across the Salt Lake City, Turin and Vancouver olympics.

“If I could describe my journey in the Paralympic Games in one word, I would say determination,” Woolstencroft said in a statement accompanying the ad.

“I hope that my story encourages and inspires others around the world to pursue their passions, and reach for their own personal best.”

Good Odds is one of three adverts Toyota is running tonight.

Donald Trump still talking about anthem

Donald Trump, who is the president, has used Superbowl Sunday to reignite his controversial views and statements about standing for the anthem.

Trump, a former builder, issued a statement from the White House ahead of the game once more referencing his opposition to players’ protests against police brutality.

“Though many of our nation’s service members are unable to be home with family and friends to enjoy this evening’s American tradition, they are always in our thoughts and prayers,” Trump said.

We owe these heroes the greatest respect for defending our liberty and our American way of life. Their sacrifice is stitched into each star and every stripe of our Star-Spangled Banner. We hold them in our hearts and thank them for our freedom as we proudly stand for the national anthem.

Trump, 71, previously referred to players who take a knee during the anthem as sons of bitches. A section of his State of the Union speech this week was also devoted to the need to stand for the anthem.

Jurassic World: Fallen Kingdom

After the first trailer teased bigger dino action than ever before, this flashy new Super Bowl spot gives us a more horror-based look at the summer sequel. Chris Pratt and Bryce Dallas Howard are returning along with an island full of unwanted beasts and for those who worried the last preview focused on just the bigger action scenes, this one has some of the more intimate creepy sequences that made the original film so successful. The new spot also teases a new dinosaur created by scientists that looks rather nasty and also incredibly hateful of children.

Protests outside the stadium

Activists formed a human chain outside the US Bank stadium this afternoon to protest police brutality and racial inequality. More than 500 people had said they planned to attend the “Superbowl Anti-Racist Anti-Corporate Rally”.

“Super Bowl 52 is coming to a community that has taken to the streets many times against local police killings. From Jamar Clark and Justine Damond, to Philando Castile and Phil Quinn, justice has been denied for these and many other lives stolen by Minneapolis and St. Paul cops,” organizers said in a Facebook post.

More from the Minneapolis Star Tribune:

The multiracial activists were shown chanting, singing, dancing and voicing their grievances through a bullhorn about economic and social justice challenges faced by people of color, including decrying the millions of dollars spent on the stadium and the effort to bring the Super Bowl to Minneapolis.

A Quiet Place

The trailers have started! Here’s a new look at the John Krasinski-directed horror film that stars himself and off-screen wife Emily Blunt as a couple protecting their kids from monsters that use sound to attack. Like the first longer trailer, this suggests great things with a creepy gimmick that could make this a hugely unsettling watch. The film will kick off SXSW festival next month.

Despite having a flu-filled week, Pink managed to impress with her rendition of the national anthem. There was also a noticeable lack of kneeling.

Her voice made her a perfect choice, projecting far into the crowds and while there was a slight probably flu-based crack near the end, it was a rousing start to the evening.

Tonight’s national anthem will be belted out by Pink whose history of live performances certainly proves that she’s got the talent to pull it off. But the singer has been battling the flu this week which could add some interesting extra noises.

She’s probably still this excited though:

Ex-Hamilton star Leslie Odom Jr is singing America, the Beautiful before the big game and doing a mighty fine job of it. He’s accompanied by a choir of kids and it’s interspersed with shots of understandably nervous players. But enough about them ...

This could be pretty major. So it’s just a rumour at the moment but Netflix might be launching the third Cloverfield movie directly after the game tonight, according to an article on Deadline.

It’s been reported that Paramount sold them the film, originally titled God Particle and now maybe called Cloverfield Station, and that Netflix would release a trailer during one of the many ad breaks but now it’s heading for a surprise launch.

There have been no images released from the film, set in space and focused on some more nasty creatures, but this would be the first concrete thing anyone has seen from it The film has an impressive cast, including David Oyelowo, Daniel Bruhl, Gugu Mbatha-Raw and Chris O’Dowd.

More on this one later.

Well this is intriguing ...

This time last year Lady Gaga put on an impressive show despite disappointing some with her lack of political speech. But there was jumping and singing and dancing and all that. You can take a look back here:

Celebrities are already there in force, including Diddy who has dressed for the occasion. Just not this actual occasion

Now for some good news. It had been reported that Justin Timberlake was going to bring on a hologram of Prince as part of his half-time show but after a considerable backlash on social media, it’s now been pulled. Given that Prince once referred to the idea as “demonic”, it’s a relief to say the least.

Sheila E, a close friend of the late singer, tweeted this:

Last night, there was a rather funny skit on Saturday Night Live that parodied the rivalry between tonight’s dueling sets of fans. Tina Fey steals the show despite the fact that she is no longer on the actual show: