The Scotsman boosted sales by as much as a quarter and web traffic hit an all-time record in the days leading up to, and after, the Scottish referendum.

Johnston Press said that sales of the Scotsman rose 13% week on week last Thursday, the day of the vote.

Print sales jumped by 21% week on week on results day on Friday and surged 25% on the Saturday as people digested analysis of the “no” result.

Online the Scotsman.com website hit the 1m page views mark for the first time, achieved on the day of the vote, 50% higher than the previous record traffic day.

The newspaper’s live blog of the referendum reached 85,000 people, while a referendum microsite attracted 60,000 unique users on the day of the vote.

“Our teams ensured our Scottish referendum coverage was provided to our audiences in a plethora of different formats, from live updates, to a deeper post-decision analysis, and the results have been staggering,” said Lucy Sinclair, Johnston Press’s chief marketing officer. “It’s clear that there is a strong appetite for receiving good quality reporting on local issues on the ground, and we are committed to ensuring we can provide this for all local communities in the UK across our titles.”

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